BEN & JERRY

Objective

Elaborate the Marketing and Communication strategies for Ben & Jerry’s italian launch.

Strategy

Create Brand Awareness through a national communication campaign aimed at presenting Ben & Jerry’s reality through the sponsorship of projects with a strong social impact.

Thanks to the communication campaign Ben & Jerry’s has achieved a unique positioning in Italy distinguishing itself from the competitors. The Website has gathered more than 200 social projects within three months, gaining momentum on Social Networks. The achievements of the project led to a second edition of Good Ideas 2 the following year.

www.facebook.com/benjerryitalia

Logo design

Good Idea’s attestation

Infographic design